Say something unheard of.
Steve Pirani is a copywriter and associate creative director. He doesn’t typically write in third person, but he will if that’s what you want. But only if that’s what you want.
I create content that delivers joy, changes minds, and holds up under pressure. Teams value me for my extensive experience with digital products and branding, as well as my keen strategic sense.
I’m currently writing at Resonance in New York City.
Some I’ve worked with:
Thomson Reuters
TIAA
Meta
J.P. Morgan Chase
Morgan Stanley
NEOM
Microsoft
Amazon
Mutual of America
Kaplan Test Prep
ConEd
Tipico Sportsbook
T. Rowe Price
Selected work
🔒 – Password protected (DM me)
🕒 – Coming soon
Big honkin’ global brand refresh
Creative direction and web copywriting
🔒 Product innovation
Amazon Unboxed
Scriptwriting 🕒
Metaverse
Microsoft Surface
🕒 Creative direction and copywriting
Rebrand and web copywriting
Site rebrand and web copywriting
Scriptwriting
Social campaigns
Resume
Currently
Associate Creative Director, Copy
Resonance, July 2025 – Present
Associate Creative Director, Copy
Code and Theory, March 2024 – July 2025
Senior Copywriter
Code and Theory, August 2022 – March 2024
Mid-Level Copywriter
Code and Theory, July 2021 – August 2022
Copywriter
Blue Fountain Media, August 2017 – July 2021
Marketing Intern
Brooklyn Brew Shop, Summer 2015
Previously
Copy direction, writing, and editing
Brand development and guidelines
Campaigns and activations
Product ideation and innovation
UI, UX, and interface copy
Any kind of naming
Meeting outrageous timelines
Wooing your “challenging” client
Telling the unexpected story
Mentorship and management
I’m awfully good at
Ithaca College, Class of 2016
B.A., Journalism
Magna cum laude
Education
2025 Shorty Awards, Winner for Brand Identity, B2B
Thomson Reuters: Clarifying the Complex in the Age of AI
2025 Shorty Awards, Bronze Honors for Website / App
TIAA - Transforming How People Everywhere Achieve Financial Security
2025 Financial Communications Society Portfolio Awards, Silver for Websites
TIAA - Securing the Financial Future of Millions More Americans
2024 W3 Awards, Silver for Branding – General Websites,
Thomson Reuters: Transforming a Content Leader into a Tech Powerhouse
The 2023 Drum Awards, Best Use of AI
Issued by The Drum Awards for our work with Tipico Sportsbook*
2020 Hermes Creative Awards, Platinum for Social Media Campaigns
Issued by Hermes Creative Awards for my work with Prizeo and #Ham4PR
2020 Hermes Creative Awards, Platinum for Social Media Campaigns
Issued by Hermes Creative Awards for my work with RailWorks Corporation
Awards