Say something unheard of.
Steve Pirani is a copywriter and associate creative director. He doesn’t typically write in third person, but he will if that’s what you want. But only if that’s what you want.
I create content that delivers joy, changes minds, and holds up under pressure. Teams value me for my extensive experience with digital products and branding, as well as my keen strategic sense.
I’m currently writing at Resonance in New York City.
Some I’ve worked with:
Thomson Reuters
TIAA
Meta
J.P. Morgan Chase
Morgan Stanley
NEOM
The City of Baltimore
Kimpton Hotels
Microsoft
Amazon
Mutual of America
Discovery Land Company
ConEd
Auberge Collection
T. Rowe Price
Public Investment Fund (PIF)
I know this great story about…
- Navigating the future with decisive clarity. Thomson Reuters | Global Rebrand 🏅 →
- Changing how people save for tomorrow. TIAA | Digital Storytelling 🏅 →
- Panoramic living on Mexico's finest coast. Susurros del Corazón | Luxury Branding →
- Innovating work for a titan of industry. EY | Product Innovation 🔒 →
- The future of beauty as we know it. L’Oreal | Metaverse →
- A computer as smart as you. And then some. Microsoft Surface | Digital Storytelling →
- The new authority in the built world. LEGENCE | Brand Launch →
- The greatest city's greatest building. The Empire State Building | Brand & Storytelling →
- Debuting the sort of psychology even CEOs like. Mind Gym | Scriptwriting →
- The people who make your commute possible. Railworks | Social Campaign 🏅 →
Resume
Associate Creative Director, Copy
Resonance, April 2025 – Present
Currently
Associate Creative Director, Copy
Code and Theory, March 2024 – April 2025
Senior Copywriter
Code and Theory, August 2022 – March 2024
Mid-Level Copywriter
Code and Theory, July 2021 – August 2022
Copywriter
Blue Fountain Media, August 2017 – July 2021
Marketing Intern
Brooklyn Brew Shop, Summer 2015
Previously
Copy direction, writing, and editing
Brand development and guidelines
Campaigns and activations
Product ideation and innovation
UI, UX, and interface copy
Any kind of naming
Meeting outrageous timelines
Wooing your “challenging” client
Telling the unexpected story
Mentorship and management
I’m awfully good at
Ithaca College, Class of 2016
B.A., Journalism
Magna cum laude
Education
2025 Shorty Awards, Winner for Brand Identity, B2B
Thomson Reuters: Clarifying the Complex in the Age of AI
2025 Shorty Awards, Bronze Honors for Website / App
TIAA - Transforming How People Everywhere Achieve Financial Security
2025 Financial Communications Society Portfolio Awards, Silver for Websites
TIAA - Securing the Financial Future of Millions More Americans
2024 W3 Awards, Silver for Branding – General Websites,
Thomson Reuters: Transforming a Content Leader into a Tech Powerhouse
The 2023 Drum Awards, Best Use of AI
Issued by The Drum Awards for our work with Tipico Sportsbook*
2020 Hermes Creative Awards, Platinum for Social Media Campaigns
Issued by Hermes Creative Awards for my work with Prizeo and #Ham4PR
2020 Hermes Creative Awards, Platinum for Social Media Campaigns
Issued by Hermes Creative Awards for my work with RailWorks Corporation
Awards